Privacy Policy

Last updated: 22/05/26

1. About this Policy

This Privacy Policy explains how Salisbury City Centre Development Pty Ltd ("we", "us") and Varo Property (RLA 270940) collect, use, and protect your personal information in connection with the Southend Apartments website (southendapartments.com.au).

We comply with the Australian Privacy Principles in the Privacy Act 1988 (Cth).

2. What we collect

When you submit an enquiry form, we collect:

• Your name (first + last)
• Phone number
• Email address
• Postcode
• Preferred contact time
• The URL you submitted from + any UTM parameters from advertising campaigns

We also collect automatically (via Google Analytics 4, Meta Pixel, and Cloudflare):

• IP address (anonymised by GA4)
• Browser type, device, operating system
• Pages visited and time spent
• Referring website

3. How we use it

We use your information to:

• Respond to your enquiry and provide information about Southend Apartments
• Send you the brochure or floorplans if you requested them
• Follow up with you by email, phone, or SMS as part of the sales process
• Improve our website and marketing campaigns
• Comply with our legal obligations

4. Who we share with

Your enquiry information is shared with:

• Varo Property (RLA 270940) — Michael Cavallaro + Loretta Giannopoulos, the appointed selling agents
• Cluse & Co Pty Ltd — for marketing support and website operation
• Service providers — Cloudflare (hosting), Google (analytics), Meta (advertising), MailChannels or Resend (email delivery)

We will not sell or rent your information to third parties.

5. Cookies + tracking

We use cookies and similar technologies (Google Tag Manager, Google Analytics 4, Meta Pixel) to understand site usage and improve advertising. You can disable cookies in your browser settings — note this may affect site functionality.

6. Data security

We take reasonable steps to protect your personal information. Form submissions are sent over HTTPS. We store data with reputable cloud providers (Cloudflare, Google).

7. Your rights

You have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information (subject to legal retention requirements)
• Opt out of marketing communications at any time

To exercise these rights, email keith@cluseco.com.au.

8. Changes to this Policy

We may update this Privacy Policy from time to time. The current version is always available on this page.

9. Contact

Questions about this Policy can be directed to:

Keith Cluse · keith@cluseco.com.au
Cluse & Co Pty Ltd (ABN 89 648 148 476)